https://jon-friesch.com/leadership daily 0.75 2023-05-12 https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467764594309-AN6AMPQZBBT0RDCYTMIT/image-asset.jpeg Leadership When I left the newspaper after 10 years, I invited all of my past employees to a big marketing department party. Everyone showed up, and several flew in from Washington and California. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467764575743-LWMRN7W3T0UO3OYCC11O/image-asset.jpeg Leadership The Shoreline area needed an Ultimate Frisbee club for middle school kids, so I started one. We had 36 kids sign up last year, and 40 this year. (I'm the one in the mask.) https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467764621869-AJKX0Q81CUDVAG00XJYZ/image-asset.jpeg Leadership In 1997, I started an Ultimate Frisbee league in Madison - Madison's Alternative Ultimate League. It lasted until I moved. This is some of the original members breaking ground on our new field. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/a85bf7e5-1f97-4a62-8063-7bfdcf38dafb/xmas-team-print+2.jpg Leadership - Make it stand out In 2015, we would sometimes start days by getting in tune - literally. We would all sing a note until we were on the same note. Building close and effective teams is perhaps my greatest professional passion. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467764922671-5OS2VSFW990EOFVPNK1D/image-asset.jpeg Leadership I coached girls basketball for five years before deciding it was time for a new coach. It's a great thing to watch the players improve and work together like a team. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467764852960-GR0JP83PCK2I0AJD8381/image-asset.jpeg Leadership Keeping things loose is important to keep a team working together - especially a creative team. I bought my team hazmat suits to keep us safe from germs and infections. They were thrilled to wear them. (I'm the one in the hazmat suit.) https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467764953864-2AGTXY5RHYQQRM03ZULI/image-asset.jpeg Leadership From 2009 - 2011, I coached over 100 sprinters with the Meadowbrook Community Center track team. Keeping track of everyone and helping them improve was almost as difficult as managing practices with that many kids. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467828607597-G530DN22PXTUTCH1BF3X/image-asset.jpeg Leadership Apparently, my team found my consistent wearing of Marvel garb inspiring, because one day I came to work and they were all sporting a t-shirt. It was the most productive day we had all year. https://jon-friesch.com/work daily 1.0 2025-04-12 https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/9a742cda-d909-4417-a9f4-0993ed1d4050/Screenshot+2024-11-17+at+8.50.01%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1466800962469-MJO5YZ0WDBJVT1HOYMSI/image-asset.jpeg Work This billboard was featured prominently on Madison’s busiest highway. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1ca5d6cc-50d6-4276-8cfc-610e76578185/Screenshot+2023-10-22+at+12.50.55+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1466801360468-CEHHYUX9ECBXYKV79SQC/image-asset.jpeg Work The Capital Times campaign won the 2006 ADDY Award "Best in Show" and put The Capital times back on the Madison, WI map. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467755022853-BBBZXM27X6NAAIVYBHJN/image-asset.png Work Jerry's Hot Picks - the most successful brand I created. We developed games for pro and college football, the NCAA basketball tournament, NASCAR racing and PGA golf. It not only still lives today, but has brought in more than $1 million in new and incremental revenue for the Capital Newspapers family of products. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1466802109617-9KDHSR54DEIUNHXWUOI6/image-asset.gif Work Verizon was Responsys' number one creative client. Over three years of leading our work with Verizon's CRM team, we produced innovative creative and built wildly successful programs for them. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1589747523889-IHO9BSWY5I4L1G8NYA57/Screen+Shot+2020-05-16+at+9.48.23+PM.png Work https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1517197550132-E5LNTGEK8YKMM8QNQ2AQ/Screen+Shot+2018-01-28+at+7.45.26+PM.png Work https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1466801010442-W7GSLUSRM6Y73687I741/image-asset.jpeg Work This Wisconsin State Journal campaign was featured on the cover of an international newspaper publication and subsequently borrowed by papers around the world. https://jon-friesch.com/madison-dot-com daily 0.75 2016-07-06 https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467727204717-W2FH56UM1F03G2DLCFCG/image-asset.jpeg madison.com This artwork stood at the most-traveled point of the Madison beltline highway. It tied together the idea that madison.com was the online home of the local newspapers. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467726731136-FR0E06YRHD18LXLEXRZ1/image-asset.jpeg madison.com The first iteration to feature a sub domain of the site. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467726800360-25OIP0KEF9Z7NSXKKEXQ/image-asset.jpeg madison.com The first ad of the campaign - utilizing the state slogan. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467726818590-GWS8RSW0KXEKONEKFUFD/image-asset.jpeg madison.com This was designed to tie the newspapers to the site. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467726858812-I1C9ASYIJ7NTYAMWMH4L/image-asset.jpeg madison.com Winter holiday artwork, as the campaign started expanding and utilizing different color schemes. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467726883302-1R7S9DPP02CQHZ9PDPSE/image-asset.jpeg madison.com Halloween artwork. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467727059394-TCIA5AJA70U7DGJOTFHU/image-asset.jpeg madison.com An experimental version - the only one that did not feature a local person or landmark. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467726932030-2P9L28410418YWG88KVU/image-asset.jpeg madison.com Valentine's Day artwork. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467752897779-5VJ6HS09K1980B30HKNS/image-asset.png madison.com An example of the viral component of the campaign, this appeared in local coffee shops. There were also magnetic "circle stars" that people stuck all over the city. We made them magnetic to prevent property damage. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467752710438-DRI1ZM77CLHDSJLSSDHB/image-asset.png madison.com We started aggressively supporting local music to appeal to Madison's college audience. We became the most-used news source in the 18-35 target audience. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467753633665-YNEZ47SWD6ATYJX6CZ8K/image-asset.png madison.com This was madison.com when I started working there. While the domain was madison.com, they referred to it as "Most on Madison." https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467727174792-3U0LO32T57OGQZ2GPEYI/image-asset.jpeg madison.com The site has undergone many iterations, but this was one of the first after we reinvigorated the brand and tied it to the campaign. https://jon-friesch.com/the-capital-times daily 0.75 2016-07-05 https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467729510682-T7C40M3RUMFQ47OJGBR5/image-asset.jpeg The Capital Times One example of a family of ads that appeared online and in print around the City of Madison. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467729557929-6OIQXQMSEM9L0LJJXK9X/image-asset.jpeg The Capital Times https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467729570590-OFQPMN71L26USI3C80F3/image-asset.jpeg The Capital Times https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467729580929-4KR518CI5YKDIFDBJGAT/image-asset.jpeg The Capital Times https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467729593375-BPWPSVLGND4QS8NOO9ST/image-asset.jpeg The Capital Times https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467729527836-3O049F4NQL9JNXPR6IPD/image-asset.jpeg The Capital Times The front side of a subscription offer direct mail piece for The Capital Times. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467729538483-MRUHL9P8VIXW9JFIVYDM/image-asset.jpeg The Capital Times The back side of a subscription offer direct mail piece for The Capital Times. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467729676050-MLVR61XP2GK07L3ACJNM/image-asset.jpeg The Capital Times Another direct mail subscription offer targeted toward The Capital Times reader look-alikes. https://jon-friesch.com/gamehouse daily 0.75 2016-07-05 https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467692646368-TTKGAV0A42KLH1DN1I02/image-asset.jpeg GameHouse One of several teaser ads that led to the RealArcade/GameHouse merger announcement. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467692658859-ELG2ED1JNLCWF70VQ7JH/image-asset.jpeg GameHouse Another of the RealArcade/GameHouse teaser ads. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467692681246-F3CXAF82U18CUZVWNBVG/image-asset.jpeg GameHouse The ad that began running on November 3rd, 2009, when RealArcade and GameHouse became GameHouse. https://jon-friesch.com/robocop daily 0.75 2016-07-05 https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467751268491-V0LY7ZRL0L89DI0OQNFT/image-asset.jpeg Robocop I conceived of a movie-themed halftime show and coordinated with the 49ers to perform and get screen time at a game in Candlestick Park in San Francisco. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467751492046-H3OUX8N55ENLK0JVTZWX/image-asset.jpeg Robocop Front page coverage of my Safeway event that attracted 51 potential RoboCop actors to do local public appearances to help promote the film for Orion Studios. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467752125069-TQUEER4ZQTDQV9TWLHAL/image-asset.jpeg Robocop I hand-picked and coordinated RoboCop appearances at all of the major Bay Area events leading up to the film's release. https://jon-friesch.com/wisconsin-state-journal daily 0.75 2016-07-05 https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467732731246-GDGR7L1SD5E55QU5XJE0/image-asset.jpeg Wisconsin State Journal This artwork appeared without the headline or paper logo and was the first billboard to appear in the City of Madison that had no copy or advertiser logo. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467732765170-N1HPV07U1C2RXIOM7GQF/image-asset.jpeg Wisconsin State Journal Reinforces the tie between morning and a new edition of the paper. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467732813350-72PRRN6747XJ05YIRT69/image-asset.jpeg Wisconsin State Journal https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467732833396-R6DB7SJBU8MRZZHWHMFL/image-asset.jpeg Wisconsin State Journal Holiday artwork for Valentine's Day. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467732792378-RO59GUFWAK9BPJKTU3Q4/image-asset.jpeg Wisconsin State Journal https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467733152284-3NE38MJFEVA33CQMMFCF/image-asset.png Wisconsin State Journal Used Badger red and the UW-Madison fight song title to highlight the paper's UW sports coverage. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467732933025-297BC6LVU6LHOUY96SX9/image-asset.jpeg Wisconsin State Journal Horizontal banner ad for local online advertising. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467732946817-BXZ2OUC3APC42WUVS9D3/image-asset.jpeg Wisconsin State Journal Veritical banner for local online advertising. https://jon-friesch.com/services daily 0.75 2023-05-03 https://jon-friesch.com/verizon daily 0.75 2016-07-06 https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467759867355-8J5TF53T5ULGEJ1XF24R/image-asset.png Verizon A summary of their lifecycle (prior to the slow death of contracts). https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467760273437-K8Z8ALBA9PHORABFCU50/image-asset.jpeg Verizon I worked with Verizon to identify and then build the communications to support their ideal lifecycle plan. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467760211479-GI13EGY93BZ7C3KCTO4W/image-asset.jpeg Verizon https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467760229719-0AIVWA8U5KP1AXX1KT9B/image-asset.jpeg Verizon https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467759698131-95KM813XKK86SOY5RYY3/image-asset.png Verizon The full decision tree possible if someone were to receive every possible email in Verizon's digital onboarding process. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467761021774-C5U1VHWH479W2WDSB0VX/Screen+Shot+2016-07-05+at+4.22.39+PM.png Verizon The core newsletter was dynamic and personalized, bringing in different content based on the data we had for each recipient. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467760744213-WUOZ4H2GDD0NP3P06SME/image-asset.png Verizon Unengaged customers weren't opening the main newsletter, so we created this single-issue postcard version directed at that category. This was the "unengaged with families" version. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467760725385-OYQZ1U1URCDOEN7TRDS5/image-asset.png Verizon This was the "unengaged non-family" version focused on wearables. The new version increased engagement and conversion. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467758954374-C4QKEDTZ2AT4U62GRG0E/image-asset.png Verizon Before... https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467758974101-P2X9301LUBPVN5F36SC6/image-asset.png Verizon After... https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467824576191-D4R3EX0XX8KFTDA4X3GN/image-asset.gif Verizon We led the strategy and creative development across the entire Smart Rewards program. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467824547553-JJ8X81AUY8GJ4EWX0NI0/image-asset.gif Verizon This communication was focused on giving customers ideas on how they could use their accumulated Smart Rewards points. Other communications included program introduction, registration encouragement, instructions on how to accumulate points, and highlights for how to use them. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467760567507-YEUOTP1LCH18DFKC292Y/image-asset.jpeg Verizon We were having issues with our creative being shown to a variety of Verizon executives with no context. We developed this approach to showing off our work. It included context and rationale for each pod and every possible version. https://jon-friesch.com/jerrys-hot-picks daily 0.75 2016-07-05 https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467755099341-NZEOHGUXB2RWRKAP2ZLK/image-asset.png Jerrys Hot Picks https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467755550565-LAU3CU4KRJ33GQ4SW7A8/image-asset.png Jerrys Hot Picks One of our first Pick 'n' Roll Challenge entry brackets. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467755589200-VDEV2GZMQFVWL0SQGWE6/image-asset.png Jerrys Hot Picks A Pick 'n' Roll Challenge winner ad. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467755780193-S9KF7519CXN5Y0JNFULH/image-asset.png Jerrys Hot Picks The weekly Bump 'n' Run contest form. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467755718513-5NU2B7ZD3TZU8I7B61FU/Screen+Shot+2016-07-05+at+2.54.54+PM.png Jerrys Hot Picks The weekly Bump 'n' Run ad with Jerry's Hot Picks. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467755870814-CRE3YBZ70U585GZ85SEB/image-asset.jpeg Jerrys Hot Picks Mulligan Match-Up entry ad during the Bell South Classic. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467755933696-4M1QX25Q3XU4ZV4J2ZPL/image-asset.png Jerrys Hot Picks A Mulligan Match-Up promotional ad. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467756016389-KNSB20J1DQBU572771GW/image-asset.png Jerrys Hot Picks A Bowl Series Elimination contest entry ad. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467755974319-AC11NUIKBJB4G0CG2O4J/image-asset.png Jerrys Hot Picks Bowl Series Elimination contest winner ad. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467756065171-FK7TLH2Z3EOYAS3QPVJZ/image-asset.png Jerrys Hot Picks Tradin' Paint Pickoff weekly entry ad. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467756083302-HNFPT2Y7XFCPIWDUH637/image-asset.png Jerrys Hot Picks Tradin' Paint Pickoff winner notification ad. https://jon-friesch.com/ssf daily 0.75 2016-07-06 https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467833008660-OWYDU3MNRSMERJJHNVBN/image-asset.png SSF In addition to running their marketing, I also started their Ultimate Frisbee organization. (That's me on the left.) https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467833666017-H8DSX4SXACMXY8MCPER2/image-asset.png SSF Our Facebook presence, with 525 followers, can reach more than 8,000 people when we utilize Facebook ads to reach their networks. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467833652854-TX86ESZEIMU28ISBGCTU/image-asset.png SSF Facebook and email marketing has been the primary way we reach our audience. https://jon-friesch.com/about daily 0.75 2025-01-19 https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467830775810-RBF9ZEPONX3MC765C7RE/image-asset.jpeg About I'm the one in the middle. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1508988189807-RUMJFVAK5KJTXWWWW9ZS/IMG_3438.jpg About Creative Director: Dressin' the part... https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1508988772068-OBNFMXRPMGPJSPA8LW8Q/IMG_1869.jpg About Timely contemplation (with a steady stream of introspection)... https://jon-friesch.com/contact daily 0.75 2016-07-06 https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1467833319859-4U8O1T80HSDXCH2QHM54/image-asset.jpeg Contact Sometimes, you just have to take a different view of things to find the answer. https://jon-friesch.com/atavus daily 0.75 2018-01-29 https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1517194101757-KU5MKXAYCBCV46U5ARJK/Screen+Shot+2018-01-16+at+7.35.45+AM.png Atavus https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1517194165253-6CI60GMGP04MBQOKJOOE/Screen+Shot+2018-01-16+at+7.32.57+AM.png Atavus https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1517194817657-GHUP553TETQ4J4VDYRW1/Screen+Shot+2018-01-28+at+6.59.35+PM.png Atavus https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1517195642908-02J9BMR5H13QZYI44CJO/Screen+Shot+2018-01-27+at+6.45.41+AM.png Atavus https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1517195670135-E2OSYYSOTLCT80I80229/Screen+Shot+2018-01-27+at+6.46.26+AM.png Atavus https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1517196444109-KI93ZT4JRNLI9AN51DOL/Screen+Shot+2018-01-27+at+6.43.18+AM.png Atavus https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1517196557424-SJITBSNWWA71N8BNTLIS/Screen+Shot+2018-01-28+at+7.28.48+PM.png Atavus https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1517196684608-G1E03DP3RIBA3Y4F28W0/Screen+Shot+2018-01-28+at+7.30.43+PM.png Atavus https://jon-friesch.com/assurance daily 0.75 2020-05-17 https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1589691746390-E1JQIRZO5ZO70VDQYXOA/Screen+Shot+2020-05-16+at+9.35.34+PM.png Assurance The newsletter is a way to build community among the contract agents and show them they’re part of something bigger than their day-to-day work. I conceived, content-directed, and design-edited the monthly Assurance Agent Update newsletter. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/1589746078786-WW17SV3ZR8GPZYBF4JYH/Screen+Shot+2020-05-17+at+1.07.42+PM.png Assurance This roadmap illustrates a portion of the agent retention automated marketing touchpoint strategy. It details each touchpoint, the purpose, the event that triggers it, the channel, the central message, and status. Prior to this initiative, there were no automated emails in the Assurance ecosystem. https://jon-friesch.com/author daily 0.75 2024-02-16 https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/e18af1e9-0652-4281-b325-2a80166a9c9f/kindle-cover.jpg Author - Make it stand out The cover for the hard cover, paperback, and Kindle versions. https://jon-friesch.com/padsplit daily 0.75 2023-12-08 https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/e74444be-c2c3-4b5b-83fa-de77820d2a75/Screenshot+2023-05-17+at+10.30.39+AM.png PadSplit - Make it stand out We celebrated Martin Luther King, Jr. Day by acknowledging the struggles to find affordable housing and how our solution is breaking down those institutional barriers and solving the problem. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/0a5d935e-f096-447d-849c-a11300fba05d/Screenshot+2023-05-17+at+10.24.40+AM.png PadSplit - Make it stand out Here is a snapshot in time capturing how we developed content ideas, tracked them, and scheduled them for the site member and host blogs. https://images.squarespace-cdn.com/content/v1/5769af796b8f5ba0f5560f4f/b66fabb7-10b5-43e4-aa88-78173b813f71/Screenshot+2023-12-08+at+12.31.14+PM.png PadSplit - Make it stand out This “rally cry” served as the unifying call to action for the PadSplit team - giving the entire team a sense of purpose understood throughout the organization. It was the “why.” The mission that motivated all of us to wake up every morning ready to solve these problems. https://jon-friesch.com/clicklease daily 0.75 2024-12-21