In late 2014, two friends started a nonprofit organization called Shoreline Sports Foundation. Their mission: "To build community through athletics" in the Shoreline area and beyond.
They had a great idea, but no marketing. In the past year, I've spent 100's of hours creating and executing their marketing strategy, which includes:
- Creating and maintaining their website
- Creating and maintaining their social presence
- Setting up and maintaining their SEO and SEM
- Developing their event signage
- Promoting their events
Since we started, we've reached and worked with more than 700 kids from more than 40 different schools.
In addition to running their marketing, I also started their Ultimate Frisbee organization. (That's me on the left.)
Our Facebook presence, with 525 followers, can reach more than 8,000 people when we utilize Facebook ads to reach their networks.
Facebook and email marketing has been the primary way we reach our audience.