Clicklease: Enabling small business owners to get the equipment they need
Too many small or start-up businesses can’t get off the ground because they can’t get the loans necessary to get the equipment they need: Be it a trailer, a pressure watcher, or even a table saw.
Clicklease solved that problem with a lending program that’s easy to use, quick-to-approve, and trustworthy.
They had a great story, but it needed to be told. I conducted research, studied the customer base, and reviewed the competition to create a compelling and emotional brand that resonates with the target audience base.
This is the video that was created based on the brand development work I laid out and the corresponding script I wrote (included below).
Using this brand foundation, I created Clicklease’s content strategy, which included writing email/landing page, point-of-purchase, and website copy.
The script:
Small businesses are the backbone of America. They capture everything great about the soul of this country: entrepreneurship, courage, drive, determination…
People came from all over the world to pursue happiness because they knew if they worked hard, they could make it.
But starting a business is not without obstacles: Fear of the unknown, self-doubt, working without a safety net. But just as significant is access to money and the right tools.
Even with the heart and drive, you still need that equipment: that trailer, mower, pressure washer, shop tools, snow plow…
All you need is a little help.
Sure, there’s banks and traditional financing methods. But they’re set in their old-fashioned standards. If your credit score is too low, or you haven’t been in business long enough, you won’t get approved. (And it’ll take days to find out. And you don’t want infinite credit card interest payments.)
Something had to change… and it has.
Clicklease was created to empower the entrepreneurs. To help businesses with equipment needs who may not have the credit scores, the time-in-business, or the documentation the old guards require.
Together, with our partners, we make it possible to get what you need now to realize your potential… to realize your dreams.
Once you apply, our completely automated process gives you a decision in seconds. Right there on the shop floor. If approved, you leave with your equipment, and our partner gets paid in full - right away.
This country was founded on the dreams of small businesses.
Some worry our finest days are behind us. They’re not. They’re now.
The Clicklease revolution is here.