The work
I've built several award-winning marketing teams, developed content strategy for startup and national brands, and developed many innovative, revenue-generating strategies, concepts, and ideas. Click on any of the work below to see and learn more from that marketing initiative.
Verizon was Responsys' number-one creative client. Over three years of leading our work with Verizon's CRM team, we owned their B2C customer retention program, produced innovative creative, created their first loyalty rewards program, and built cutting-edge personalized customer journeys.
The agent acquisition and retention strategy, and accompanying campaign, became Assurance’s foundational strategy for attracting experienced contract agents, leading to a $2.35 billion exit when Prudential purchased Assurance in September of 2019.
The omnichannel brand and content strategy I wrote for Clicklease served as the foundation for this brand mission video, along with many emails and landing pages — all of which were scripted by me.
The Atavus digital renovation launched Tackylitics, a groundbreaking tackle-data product, and clarified the positioning of a previously confusing athletic performance brand.
The award-winning campaign and content strategy were key parts of the marketing strategy making madison.com the #1 newspaper website in the US.