PadSplit created a first-of-its-kind marketplace platform for real estate investors to attract low-income workers to their co-living properties, creating affordable housing where there was otherwise none.
But, because of the original nature of the idea, we had to explain it, and how it works, to both targets - those seeking affordable housing and real estate investors seeking a winning strategy at a time where there was otherwise none. Because the site has no CMS, we created free-standing, independently-hosted educational videos.
Working with a visual designer, video production designer, and voice talent, I determined the video subject matter and order and wrote, edited, and co-directed the video and voiceover recordings we created to easily tell the story of the PadSplit marketplace to tenants and property owners.
Due to local, regional, and national laws and regulations, we had to come up with some new terms to describe old ideas: like “members” instead of “tenants.” Therefore, our educational videos briefly illustrated to our potential renting audience how it worked, and what some of those terms meant.
Real estate investors don’t have many profitable options these days. This video illustrates how co-living is helping investors do well while doing good.
Along with the video content, I was also responsible for all of the member and host social content, as well as host testimonials, conducting dozens of interviews and creating related sales materials and videos used to attract other hosts and share their stories.
We celebrated Martin Luther King, Jr. Day by acknowledging the struggles to find affordable housing and how our solution is breaking down those institutional barriers and solving the problem.
Here is a snapshot in time capturing how we developed content ideas, tracked them, and scheduled them for the site member and host blogs.
Member Videos
This introduction video gave potential residents an overview of how PadSplit works.
This video celebrated member acceptance and shared instructions on what will happen next.
Members learned from this video how to alert their property managers to an issue and schedule maintenance.
PadSplit members can increase their credit score by living in a PadSplit home. Here, we help members understand this key benefit.
This “rally cry” served as the unifying call to action for the PadSplit team - giving the entire team a sense of purpose understood throughout the organization. It was the “why.” The mission that motivated all of us to wake up every morning ready to solve these problems.