The work

I've built several award-winning marketing teams, developed content strategy for startup and national brands, and developed many innovative, revenue-generating strategies, concepts and ideas. Click on any of the work below to see and learn more from that marketing initiative.

Clicklease:
Brand development and video

The omni-channel brand and content strategy I wrote for Clicklease served as the foundation for this brand mission video, along with many emails and landing pages - all of which were scripted by me.

madison.com:
Brand development, content strategy

The award-winning campaign and content strategy were key parts of the marketing strategy making madison.com the #1 newspaper website in the US.

 

Padsplit:
brand development, content strategy, Video script-writing & production

 

The capital Times:
brand development, content strategy

The Capital Times campaign won the 2006 ADDY Award "Best in Show" and put The Capital times back on the Madison, WI map.

 

Atavus:
brand and content strategy

The Atavus digital renovation launched a groundbreaking tackle data product: Tacklytics, and defined a previously confusing athletic performance brand.

 

wisconsin state journal:
brand development, content strategy

This Wisconsin State Journal campaign was featured on the cover of an international newspaper publication and subsequently borrowed by papers around the world.

 

Verizon:
creative direction, Brand management

Verizon was Responsys' number one creative client. Over three years of leading our work with Verizon's CRM team, we owned their B2C customer retention program, produced innovative creative, created their first loyalty rewards program, and built cutting edge personalized customer journeys.

 

assurance:
creative strategy and direction, brand development, customer experience

The agent acquisition and retention strategy, and accompanying campaign, became Assurance’s foundational strategy for attracting experienced contract agents, leading to a $2.35 billion exit when Prudential purchased Assurance in September of 2019.

 

jerry's hot picks contest:
product development, brand creation

Jerry's Hot Picks - the most successful brand I created. We developed games for pro and college football, the NCAA basketball tournament, NASCAR racing and PGA golf. 

It not only still lives today, but has brought in more than $1 million in new and incremental revenue for the Capital Newspapers family of products. 

 

ssf website and digital strategy

Shoreline Sports Foundation started in late 2014 with no budget and no marketing. I created and executed their marketing strategy, and they became the #1 local nonprofit.